E-commerce is all over the place and has seen sustained growth over the last decade or so. There are many e-commerce platforms that can be used to build your online store. One of the most popular amongst them is Shopify which powers hundreds of small and large eCommerce stores.
In this blog, we will focus specifically on ways to boost conversions on Shopify product pages. So, let’s get started.
10 Ways to Boost Conversions on Shopify
If you have used Shopify to build your eCommerce store, you can use the following strategies to boost conversions.
(1) Use Customer Reviews & Ratings
A majority of online customers trust reviews as much as a friend’s recommendation. Seeing that someone else has had a good experience purchasing your product can convince possible buyers to go ahead with the purchase.
You must add a selection of relevant reviews on your product pages, along with the name of the verified customer. You can also add video reviews, which are more trustworthy as they depict both the customer and the purchased product.
Star ratings out of 5 are also a good indicator of your products, as some customers may not be able to write reviews in a particular language.
(2) Keep CTAs Simple
You should keep your Call-to-Action(CTA) simple on your product pages. Since website visitors do not have patience or wait for long, you should keep them simple and at a place where the visitors are most likely to click.
Make them as clear as possible and place them where people are most likely to click. You can use both text and images for your CTAs. You can also highlight things like what is popular or new arrivals. All this will help a great deal in increasing your conversion rate as you make it easier for your customers to interpret CTAs on your product pages.
(3) Get Feedback
You should talk to your customers to get feedback about your Shopify product pages to know what they like or don’t like.
Include questions in feedback like why you bought this product, what its most important feature was, and whether you had any issues while making the purchase.
Feedback can be gathered from customers by conducting on-site surveys and chatbots. You should also include FAQs at the bottom of product pages to answer some of the basic questions about the product.
(4) Abandoned Cart Emails
A large section of customers abandon their carts before checking out. However, this does not mean they don’t want to buy these products.
Hence, you should send abandoned cart emails to these customers, reminding them about their abandoned carts and telling them to come back and make the purchase. You can also add social proof or a special discount to increase the chance of such conversions.
(5) Add Live Chat Option
Your customers should not feel stranded on your product pages, in case they want to enquire about some product features or uses etc. A live chat which is available 24/7 should be integrated with Shopify product pages for the potential customers.
This personal touch would be appreciated by customers who would feel like they are being attended to in a brick-and-mortar store. However, you should make use of live chat only if you have the resources to keep it running round the clock.
This can boost your conversion rate by as much as 40%.
If you cannot provide a live chat option, you can go for a chatbot that can answer routine queries of customers.
(6) Free Shipping
Many online retailers these days are either charging for shipping or asking them to pick up their ordered items from warehouses. These can force your customers to look for other online retailers who offer free shipping.
If you can offer free shipping, it can turn out to be a masterstroke for your business. You should promote this incentive on social media, on your Shopify website, via email marketing and pop-ups.
This can give you more conversions on your Shopify product pages.
(7) Optimize Check out Page
One study revealed that 21% of shoppers would leave the website if they found the checkout page complicated. However, it is not so difficult to simplify your checkout page if need be. This can be done by keeping the form simple and collecting only the necessary information like address, phone number, and payment details.
There should always be an option to autofill details based on previous purchases. Progress bars should be displayed to inform the customers how close they are to checking out.
You should have multiple payment options, including cards, Cash on Delivery, and online payment. Guest check-out, which does not require creating an account, should also be allowed.
(8) Optimize Your Shopify Website
As the majority of internet users access websites from their mobile phones, you should optimize your Shopify website for mobile.
Although all Shopify themes automatically mold themselves as per the device, you can further improve your website for mobile. You can do this by increasing the size of buttons, simplifying navigation, and reducing the amount of next.
Slow websites are not liked by visitors and have high bounce rates. On the other hand, faster websites do well on SEO and have higher rankings on Google.
(9) Retargeting
In retargeting, you try to reach out to visitors who showed interest in your products but left without making a purchase.
Using this technique, you can show visitors on a website that they are browsing the same products they viewed on your Shopify store.
According to a study, customers who see such ads have a 70% chance of purchasing. You can also connect your Shopify store with Facebook, Instagram, and YouTube to retarget your visitors with ads.
(10) Use Geo Location
Your potential customers are located all over the world, and that is why you should make location-specific offers.
This includes providing free delivery to a particular town, or a discount to customers from a particular country, etc.
Thus, you can create offers based on country, state, city, or a particular language.
Wrapping Up…
E-commerce is still in its nascent stage and will continue to grow over the next decades.
With so many e-commerce stores competing with each other, technology is one of the parameters that will differentiate the ordinary from the exceptional. Shopify is a dependable e-commerce platform that can help you come up with excellent product pages.
You can increase your conversion rate on Shopify product pages by making use of the strategies we discussed.
For your ecommerce store, website development & other IT services, get in touch with Jupiter Technoway.
