Whether you have a new startup idea or desire to take your business online, anyone looking to enter the eCommerce world requires a base of a trustworthy platform. Despite being entirely digital, an eCommerce platform serves as a brick for the physical representation of your digital business. The eCommerce platform is a critical component of your business for enabling and inhibiting progress depending on the contexts & appearances.
How does an eCommerce platform operate?
An e-Commerce platform can help you supervise sales & marketing, website development, and other errands that grow your business. Whether you own a large online business or a small online shop, you will undoubtedly get the benefits.
You can find many open-source eCommerce platforms available on the Internet. In just a few hours, with the help of these ready-made codes, you can build an online website by installing and setting up features. Advantages do come with some limitations. Not only source codes, but you also need a technical person to have time management on the progress of your website. An eligible team is required to handle extra modules and tools. In short, the entire process needs the experts' support and suggestions.
However, selecting the best eCommerce platform is not as simple as it appears. It is one of the most important decisions that you make early in starting your eCommerce journey. This article gives you details on all the factors that you need to take into consideration before selecting an eCommerce platform for your business.
7 Important Factors Involved in Selecting an eCommerce Platform:
1. SEO Friendly:
An e-Commerce platform of your website should be simple, where anyone can find your company, product, or service, and if they do, they should have easy accessibility. You have to develop SEO-friendly website that help you rank your site at the top. Basic SEO features like meta tags, unique domain name, access to .txt file, SEO-friendly URL structure, XML sitemap access, analytics integration, and ability to add customer reviews & blogs.
A large percentage of the population uses mobile phones for most of their online work. eCommerce and mobile purchases together cannot be ignored. As a result, it is essential to design a responsive website, so when a customer visits your website, they get an excellent mobile-friendly experience of uncompromised looks & features.You can do it in the following ways:
a. Select an e-Commerce platform that has a mobile-friendly theme or template. For example, Shopify, here you can get tons of mobile-friendly themes & templates.
b. Along with being mobile-friendly, select an e-commerce platform that offers mobile applications. For instance, Genstore node.js has an unconventional collection of native Android and iOS mobile apps.
Security of personal information & possessions is a crucial factor that every customer/visitor needs. Security to ensure a safe & protected checkout process, your website should support HTTPS/SSL embedded codes. You can insert Captcha verification in forms that assure no hackers can misuse or harm your site.
4. Determine Scalability and Customizability:
Every online eCommerce business aspires to expand in a particular niche on a larger scale. Just based on the scalability, the capacity of an eCommerce platform cannot be examined on how it can handle a large amount of traffic. Always check if the features on your preferred platform are customizable or can expand to meet the growing market demands.
5. Several Payment Options:
Before selecting an eCommerce business platform, check that the module has multiple payment options such as PayPal, MasterCard, credit card, debit card, and more. These payment choices give a greater chance to get an increase in conversion rates.
6. Web Integration:
Every eCommerce website must integrate specific APIs as most businesses practice to achieve large-scale executions. Salesforce CRM integration, custom PIMS integration, RSA Archer integration, and CDN integration are some examples. Moreover, pre-built integrations & add-ons such as social media, shipping apps, email marketing tool, and accounting extension provides plugins channels to work best with the website. Web integrations like Google Merchant, Facebook, and third-party review systems also have their impact on the conversion rates.
7. Customer Service:
It is an essential aspect of every business. Examine the customer service of every eCommerce platform to see if they provide 24x7 service, how much it costs, etc.
With the help of these guides, you should be capable enough to calculate every aspect of an eCommerce platform, rather than relying on the brand name. Jupiter Technoway provides complete eCommerce solution that gives endless capabilities to grow online and modifies itself with the launch of every new channel or development that surfaces on the market soon.